We’re here to guide you through the basics of script writing step by step. If that sounds like a lot to handle, don’t worry. The real product will be a fully fleshed out version of what you have on the page. Instead, your script is a means to an end, intended to inform the larger project. Much like your skeleton isn’t meant to be seen, your script isn’t meant to be read by your audience. A script is like the bones of a body that are meant to give it structure. Organizing disparate insights can be difficult, especially if writing isn’t your strong suit.Įven still, writing a script isn’t like writing a blog post or a technical document. Whenever you sit down with this kind of project, you tend to produce more ideas than you expected. That’s why you need a great script before you get in front of a camera. But while video as a medium is one of the most naturally engaging forms of content you can produce, a poorly planned project will cost you time and money, not to mention wasted effort. There are a lot of great reasons to start a new video project for your company.
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